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MICHELIN Total Performance

Why choose us? Because you get everything you need, in every tire.

MICHELIN Total Performance is our way of doing things
by thinking of all your needs in advance.

We know you expect a lot from your tires.
Actually, you want everything from them.
Because you know the road is full of surprises and crowded with other drivers.

But in our physical world, tire performance characteristics don’t actually like to work together.
(Yeah... you could say they’re sort of self-centered)

We met the challenge of bringing all these characteristics to work as a team for you.

It’s good to know that with MICHELIN, you don’t have to choose between characteristics: you can have them all.

Magic? No.
We call it technology and innovation.

  • Deep understanding

    We study your tire usage and driving needs, locally and around the world.

  • Material expertise

    We develop and combine the 200 and more elements that constitute your tire.

  • Design

    We create many designs and use simulations to choose the best tire concepts to be developed.

  • Testing power

    We test our tires over 1 billion miles per year (that’s 40,000 times around the planet).

  • Manufacturing excellence

    We expertly build each tire and invent our own machines if needed.

With so much care going into your tires, you won’t have to be back here too soon...

Because choosing tires that last longer saves you time and money. Isn’t that what we all expect from a great value purchase?

Moreover, with the confidence that all your needs are covered, you can have peace of mind and just enjoy your drive.

More on MICHELIN Total Performance


What Innovation brings you

MICHELIN Total Performance is the result of our 125-year obsession with improving mobility.
We take our findings from our global research center and from the toughest lab ever – motorsports – and apply it to your day-to-day tire.
Find out how we can create a tire that covers all your needs in one.

More on innovation

We're committed to a sustainable future

Tire characteristics like fuel efficiency, longevity, and quiet ride are key for everyone’s future. That's why we've been creating green tires since before any standards were in place, and why our worldwide technology center continually investigates new approaches to sustainability.

More on sustainability

About us

We are a global company founded in 1880 providing tires in over 170 countries.
We make tires locally for your specific needs and road conditions in one of our 69 production facilities. .
Our 114,000 employees are committed to making safe and relevant tires for you.
We are leaders in innovation and sustainable development for the mobility of people and goods.

Need some help

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Get help at your local dealer

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