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Rally Dakar

One of the most famous competitions in the world takes place in South America.


Michelin offers a full range of tires for Dakar's categories: cars, motorcycles and trucks, ready to withstand high speeds and temperatures, significant and different pressures. It also offers 24 hour assistance to participants in the journey of over 5.000 km covering the route through Argentina, Bolivia and Chile in January 2015.

Throughout the racing, Michelin will strengthen the commitment to provide in one single tire: more security, durability and fuel economy, without neglecting any other variable. Through the Michelin Total Performance, a concept that guides the manufacture of Michelin products, viewers were able to witness the superiority of MICHLEIN tires, the result of large annual investments in research and development.

Michelin also provided assistance so that Dakar contestants could benefit from our experience, tips and advice. In the Michelin mobile truck workshop, a team of more than 10 installers assisted competitors by performing over 3.000 mounts and dimsounts of tires throughout the competition.

The Michelin Group has been a regular participant in the Dakar since 1982 (through its BFGoodrich brand, a specialist in the world of off-road tires, between 2008 and 2012), and is an event that has a special meaning for the French group and represents an invaluable laboratory where we can develop, test and validate innovations. Michelin participates in these competitions in order to learn and consequently share their progress with auto drivers, truck drivers and motorcycles worldwide.

DAKAR 2015 in numbers

Approximately 70% of the trucks are equipped with MICHELIN XZL+ tires.
A team of 10 people assisted contestants (assemblers, technicians and consultants).
Michelin held more than 3.000 assembly and disassembly of tires.
Michelin has 31 wins in the Motorcycle category from 1982 to 1931.
Michelin has 30 years of experience in off-road equipment.
1982 is the first year of Michelin partnership with DAKAR.