Why choose us? Because you get everything you need, in every tire.
We know you expect a lot from your tires.
Actually, you want everything from them.
Because you know the road is full of surprises and crowded with other drivers.
But in our physical world, tire performance characteristics don’t actually like to work together.
(Yeah... you could say they’re sort of self-centered)
It’s good to know that with MICHELIN, you don’t have to choose between characteristics: you can have them all.
We study your tire usage and driving needs, locally and around the world.
We develop and combine the 200 and more elements that constitute your tire.
We create many designs and use simulations to choose the best tire concepts to be developed.
We test our tires over 1 billion miles per year (that’s 40,000 times around the planet).
We expertly build each tire and invent our own machines if needed.
Because choosing tires that last longer saves you time and money. Isn’t that what we all expect from a great value purchase?
MICHELIN Total Performance is the result of our 125-year obsession with improving mobility.
We take our findings from our global research center and from the toughest lab ever – motorsports – and apply it to your day-to-day tire.
Find out how we can create a tire that covers all your needs in one.
Tire characteristics like fuel efficiency, longevity, and quiet ride are key for everyone’s future. That's why we've been creating green tires since before any standards were in place, and why our worldwide technology center continually investigates new approaches to sustainability.More on sustainability
We are a global company founded in 1880 providing tires in over 170 countries.
We make tires locally for your specific needs and road conditions in one of our 69 production facilities. .
Our 114,000 employees are committed to making safe and relevant tires for you.
We are leaders in innovation and sustainable development for the mobility of people and goods.
We want to hear from you.
If you have questions or comments about tires for your vehicle, fill out this form
Your local dealer would be happy to help you find the best tire for your needs and give you advice
You can find your local dealer here.