It's the tires that stop the car.
When it comes to safety, tires are the most important component on your vehicle.
The brakes stop the wheels, not your car! It's actually your tires that stop it.
Let's take a closer look.
Here, rubber meets the road:
The contact area is the size of the palm of your hand.
And this is where it all happens:
braking, traction, handling, steering, comfort
On such small area, a failure at high speed could have serious consequences.
Your safety also depends on you.
You took time to choose your car.
Taking time to choose your tire is just as important.
We can all recall stressful situations where our tires made the difference:
Think of that bike that came from nowhere
That driver in front of you suddenly breaking,
that dog crossing the street
This difficult ride under a wall of rain
Your safety does not just depend on the way you or others are driving.
It depends equally on your choice of tires.
For your peace of mind (and your family’s...), take the time to choose well!