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Reaching excellence

Only the best will do.

When you’re obsessed with getting it just right, the end result is, well, rather satisfying.

MICHELIN tires reveal our obsession with quality
by how they act when they hit the asphalt. The attention to detail that goes into every aspect of the tire-making process is incredible.

And the results have made believers out of many:
tires that deliver a combination of often-conflicting characteristics that let drivers get the most out of their vehiclesand bring motorsports drivers to victory.
That's why premium carmakers choose us to co-develop their finest vehicles with MICHELIN tires.

Getting to that point isn’t easy. It takes a lot of know-how, obsessive attention to detail, and ingenuity
with the latest technological discoveries. These are the points that bring out the best in your tires... by
putting the quality in right from the start.

Get a behind-the-scenes look at how we do it:

Know-how from 125 years of experience and innovation

Know how

Obsessive quality control making MICHELIN tires ready for anything

Obsessive quality control